(’26)
(About)
An independent studio building identities that make people stop, look and buy.
Out now
Halden Coffee
2026
Live in details
(01) — The studio
Building brands
Identities launched
Design awards
Continents served
(02) — Capabilities
Everything a brand
needs to behave oddly.
Four disciplines, one small senior team. You talk to the people doing the work, from the first workshop to the final file.
01
Positioning, naming and a verbal identity your team can actually say out loud.
Research
Positioning
Naming
Tone of voice
02
Logos are the start. We design living systems of type, colour, motion and rules.
Logo
Typography
Motion
Guidelines
03
Objects people keep. From structural packaging to 240-page monographs.
Packaging
Editorial
Signage
Merch
04
Websites and product surfaces that feel as crafted as everything else you make.
Websites
Framer
Art direction
Content
(03) — How we work
Fewer meetings. Better decisions.
A clear, four-step process with fixed scope and weekly check-ins. No black boxes, no surprise invoices.
01
2 weeks
Discover
Workshops, interviews and an honest audit of where you are. We leave with one sentence everyone agrees on.
02
2 weeks
Define
Positioning, naming and creative territories. You pick a direction with clear reasons behind it.
03
4–6 weeks
Design
We build the system: identity, type, colour, motion and the first real applications.
04
Ongoing
Deliver
Guidelines, templates, files and a launch plan. Then we stay on call while the brand finds its feet.
Ingrid Halden
Founder, Halden Roasters
(06) — Kind words
Rated by the brands we built.
4.9
★★★★★
48 reviews on Google ↗
IH
Ingrid Halden
Halden Roasters · 3 weeks ago
★★★★★
“Oddform listened more than they talked for the first two weeks, and it shows. The new bags sold out in our own café before they ever reached retail.”
TR
Tomás Reis
Ostra Raw Bar · 1 month ago
★★★★★
“Menus, signage, website: everything feels like it came from the same hand. Guests photograph the menu now. That never happened before.”
PM
Priya Mehta
Mira Laboratories · 2 months ago
★★★★★
“Calm, sharp and fast. We got a name and a full identity in the time other studios took to send a proposal.”
JB
Jonas Berg
Kinetic Capital · 2 months ago
★★★★★
“Founders bring up our website in pitch meetings. The site finally moves the way our portfolio companies do.”
LF
Léa Fournier
Nomad Atelier · 4 months ago
★★★★★
“One day, one room, one light. The campaign is the most honest thing we have ever put out, and it sold like it.”
MS
Marta Silva
Lumen Studio · 5 months ago
★★★★★
“The monograph is the first thing we hand to new clients. It does half the selling for us before we say a word.”
(07) — Questions
Before you ask.
Still curious? Write to hello@oddform.studio and a partner will reply within two working days.
What does a typical project cost?
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How long does a project take?
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Do you work with startups?
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Who will we actually work with?
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Do you work with clients outside Portugal?
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What do we get at the end?
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