Identity
/
2025
A raw bar identity drawn from tide tables. Menus that change with the water, and a mark that reads like a coastline.
Client
Ostra Raw Bar
Services
Identity, Menus, Signage, Web
Year
2025
Discipline
Identity
(01) — The challenge
Ostra serves what came in that morning, so the menu changes daily. Their old identity was a stock anchor and a laminated card that was wrong by lunch.
They needed a system the floor team could update in minutes and still look designed.
(02) — Our approach
We built the identity around tide tables. The logo is a single continuous line that rises and falls like the day’s tide, and the menu is a printed tide sheet the chef fills in each morning.
Typography is a narrow serif for dishes and a mono for times and prices. The palette is kelp, salt and ink, nothing borrowed from the nautical clichés.
(03) — Impact
Result 01
Daily menu update
Result 02
Average spend
Result 03
Michelin mention
