(The studio)
A small studio with an odd obsession.
Oddform started in 2016 as two designers and a borrowed desk. Today we are twelve strategists, designers and writers who still believe the best brands are built by small teams who care a little too much.
We keep the studio small on purpose. Every project is led by a partner, every client talks to the people doing the work, and we only take on six new brands a year.
(What we believe)
Three rules we never break.
01
Odd over obvious
If a competitor could wear your brand, it isn’t finished. We push until the idea could only belong to you.
02
Senior, not scaled
No account managers, no hand-offs. The people in the pitch are the people in the files.
03
Systems over logos
A logo is one asset. We design the rules, tools and templates that keep a brand consistent after we leave.
(The partners)
The people you’ll meet
We’re hiring a senior designer and a motion lead. Say hi at jobs@oddform.studio.
Ana Vidal
Founder, Strategy
Theo Marsh
Founder, Design
Lena Kroll
Partner, Identity
Rui Santos
Partner, Digital
Recognition
23 awards since 2016
Web Design Awards
Site of the Day — Kinetic Fund
2025
Typography Annual
Certificate of Excellence — Lumen
2025
Packaging Design Prize
Gold — Halden Coffee
2026
Brand Identity Review
Best of the Year — Mira Skin
2026
Editorial Design Awards
Shortlist — Lumen Monograph
2024
